Features That Make You Sell More
TruCRM has everything you need to increase sales: integrated WhatsApp, intelligent automations and AI that works 24/7 for you.
WhatsApp Integration
Connect your CRM directly to WhatsApp for integrated and automatic service.
Intelligent automations
Automate sales processes, follow-ups and lead nurturing.
Kanban Management
Visualise and manage your sales pipeline with intuitive Kanban boards.
Multiple instances
Manage different companies or departments in separate instances.
AI Chatbots
24/7 automated service with advanced artificial intelligence.
Automatic scheduling
Intelligent scheduling system integrated with your calendar.
Communication Diagnostics
Advanced analysis of your communications effectiveness with customers.
Robust Framework
Built on robust and scalable TruUWP Framework for maximum performance.
Proven results
Companies using TruCRM obtain exceptional results in sales and customer relationships. Our solution includes strategic consultancy and project management to guarantee implementation success.
Conversion Increase
Up to 40% increase in conversion rates with intelligent automations
Time Reduction
Save up to 60% of time on administrative tasks
Better service
24/7 response with chatbots and WhatsApp integration
Total Visibility
Complete dashboard with metrics and real-time reports
How TruCRM Was Born
TruCRM was born from our own real need. Initially, we used WhatsApp to organise our commercial operation. With lead growth, we began facing service difficulties and sought alternatives to improve our organisation.

We tested various CRMs available on the market, from popular solutions to more robust platforms. All presented significant limitations for our reality. Interfaces were too complex, requiring extensive team training. Most didn't offer native WhatsApp integration, our main communication tool.
Besides high monthly costs, we realised these systems were created for large corporations. Not for small and medium enterprises needing agility and simplicity. It was faster to continue using WhatsApp than navigating these bureaucratic and slow platforms.
Faced with this, we created our own CRM integrated with WhatsApp. As the system gained shape and functionalities, we conducted internal tests for several months. After proving its effectiveness, we decided to share this solution with you to simplify and optimise your workflow.