Trusom Innovation Privacy Policy
Last update: October 2025
Trusom Innovation, a private legal entity registered with CNPJ under number 28.994.111/0001-80, is committed to protecting the privacy and personal data of its users, in compliance with the Brazilian General Data Protection Law (LGPD - Law No. 13.709/2018) and other applicable regulations.
1. Definitions
For the purposes of this Privacy Policy, the following definitions apply:
- Personal Data: information relating to an identified or identifiable natural person;
- Data Subject: natural person to whom the personal data refers;
- Controller: Trusom Innovation, responsible for decisions regarding personal data processing;
- Processing: any operation performed with personal data, such as collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, archiving, storage, elimination, evaluation or control of information, modification, communication, transfer, dissemination or extraction.
2. Data Collected
We collect and process the following categories of personal data:
2.1 Data provided directly by user:
- Full name
- Email address
- Phone/WhatsApp number
- Company name
- Job title/function
- Information about services of interest
- Messages and communications sent through forms or WhatsApp
2.2 Automatically collected data:
- IP address
- Browser and device information
- Pages visited and time spent
- Access source (referrer)
- Approximate geolocation data
- Cookies and similar technologies
3. Processing Purposes
We process your personal data for the following purposes, based on the following legal bases:
- Service provision: to respond to your requests, provide quotes and deliver our services (legal basis: contract execution);
- Communication: to contact via email, phone or WhatsApp about our services (legal basis: legitimate interest);
- Marketing: for sending newsletters, promotional materials and marketing communications (legal basis: consent);
- Analysis and improvement: to analyse website usage and improve our services (legal basis: legitimate interest);
- Legal compliance: to fulfil legal and regulatory obligations (legal basis: legal obligation compliance);
- Security: to protect our systems and prevent fraud (legal basis: legitimate interest).
4. Cookies and Tracking Technologies
We use cookies and similar technologies to improve your experience on our website:
4.1 Google Analytics:
We use Google Analytics to analyse website usage. This tool collects information such as pages visited, time spent, traffic source and approximate demographic data. Data is processed in aggregate and anonymised form. You can disable Google Analytics through the opt-out browser add-on.
4.2 Types of cookies used:
- Essential cookies: necessary for basic website functionality;
- Performance cookies: collect information about how you use the website;
- Functionality cookies: allow the website to remember your preferences;
- Marketing cookies: used to display relevant advertisements (subject to consent).
5. WhatsApp Communication
When you contact us through WhatsApp buttons on our website:
- Your phone number will be added to our contacts to facilitate future communications;
- Conversations may be stored for customer service and service improvement purposes;
- We may send follow-up messages related to requested services;
- You may request deletion of your number at any time;
- We respect WhatsApp privacy settings and do not share your number with third parties.
6. Data Sharing
We do not sell, rent or trade your personal data. We may share your information only in the following situations:
- Service providers: with suppliers assisting in service provision (e.g., email providers, analytics);
- Legal obligations: when required by law, court order or competent authorities;
- Rights protection: to protect our rights, property or safety;
- Consent: when you expressly authorise sharing.
7. Data Security
We implement appropriate technical and organisational measures to protect your personal data:
- Encryption of data in transit and at rest;
- Restricted access controls to data;
- Continuous security monitoring;
- Regular staff training on data protection;
- Secure backup and disaster recovery plans.
8. Data Retention
We retain your personal data for the time necessary to fulfil the purposes described in this policy:
- Contact data: up to 5 years after last contact or as required by law;
- Contractual data: for the contract duration and additional period as per applicable legislation;
- Marketing data: until consent withdrawal or 2 years of inactivity;
- Analytics data: up to 26 months (Google Analytics standard).
9. Your Rights (LGPD)
Under the LGPD, you have the following rights regarding your personal data:
- Confirmation and access: know if we process your data and access it;
- Correction: correct incomplete, inaccurate or outdated data;
- Anonymisation, blocking or elimination: of unnecessary, excessive or non-compliant data;
- Portability: receive your data in structured and interoperable format;
- Elimination: delete data processed based on consent;
- Information: about entities with whom we share your data;
- Consent withdrawal: withdraw consent at any time;
- Objection: object to processing based on legitimate interest.
10. International Data Transfer
Some of our service providers (such as Google Analytics) may be located outside Brazil. In these cases, we ensure that transfers comply with the LGPD and that adequate safeguards are implemented to protect your data.
11. Minors
Our services are directed at people over 18 years of age. We do not intentionally collect data from minors. If we identify that we have collected data from a minor without parental consent, we will take measures to delete this information.
12. Changes to this Policy
We may update this Privacy Policy periodically to reflect changes in our practices or applicable legislation. We will notify you of significant changes through our website or email. The latest version will always be available on our website with the date of last update.
13. Data Protection Officer (DPO)
We have appointed a Data Protection Officer to act as communication channel between you, Trusom Innovation and the National Data Protection Authority (ANPD).
DPO Contact:
Email: dpo@trusom.com
WhatsApp: +55 (11) 95190-0677
14. Contact
To exercise your rights, clarify doubts or make complaints about this Privacy Policy, please contact us:
Trusom Innovation
Email: contact@trusom.com
WhatsApp: +55 (11) 95190-0677
This Privacy Policy was prepared in compliance with the Brazilian General Data Protection Law (Law No. 13.709/2018), the Internet Civil Framework (Law No. 12.965/2014) and other applicable regulations for personal data protection in Brazil.